01 · The problem
Most lead sources get paid whether you win work or not.
You have probably tried at least one of these. Each one puts the risk on you.
Marketing agencies
A monthly fee plus the ad budget, paid up front. Thin month? You paid anyway.
Shared lead sites
One homeowner, sent to several companies at once. You race them to the call, then race them on price.
Running your own ads
Nights in Ads Manager. A budget that burns while you learn. Forms full of people who never meant to buy.
Referrals
Your best jobs come from them. You just cannot switch them on when the calendar has gaps.
Same goal. Very different risk.
Swipe the table sideways to compare all four.
| What you get | Outbound Edge | Agency | Shared lead sites | Your own ads |
|---|---|---|---|---|
| You pay for the ads | No | Yes | No | Yes |
| Monthly retainer or membership | No | Yes | Varies | No |
| Each lead goes to one business | Yes | Yes | No | Yes |
| Phone verified before you see it | Yes | Varies | Varies | No |
| Bad leads replaced | Yes | No | Varies | No |
| What you are paying for | Leads only | Time and ad spend | Shared leads | Clicks |
02 · The model
We do not sell marketing. We sell customers who put their hand up.
Outbound Edge runs its own ads and its own quote forms. When someone in your area asks for what you do, we check them and send them straight to you. You pay a fixed price per qualified lead. Nothing for the ads. Nothing for the quiet weeks.
A customer asks for a quote
They see our ad, pick the job they need and fill in a short form for a price.
We check them
Text code on the phone, address inside your area, the right service, a real timeline, your filters.
You get the lead
By text and email the moment it passes, to you and nobody else. You call while they are still thinking about the job.
One inquiry · Five checks · One business · One fixed price
03 · How it works
Four steps. You only do the last one.
No ad accounts to set up. No creative to approve. No reports to decode.
Check your area
A two minute form, then a 15 minute call. We agree your trade, your zip codes, the jobs you want and the ones you do not.
Pick a pack
10, 30 or 50 qualified leads, paid up front. Bigger packs pay less per lead. No contract beyond the pack.
We go live
Ads written for your trade, a short form that asks your questions, a text code on every phone number. The ad spend is ours.
Answer the phone
Each lead lands by text and email the moment it passes. Call fast, quote, win the job. Reorder when the pack runs low.
04 · What counts as a lead
Five checks before it reaches you.
A lead is a real person who passes all five. If one slips through that does not, we replace it.
- 1
They asked for your service
A quote request for the work you do. Not a newsletter signup, not a giveaway entry, not a name off a list.
- 2
Their phone is verified
They typed in a code we texted them. The number you call rings a real person.
- 3
They are inside your area
Zip codes or a radius you choose. Nothing outside it gets through.
- 4
They want it done soon
They told us when they want the work done, and it fits the window you set.
- 5
They fit your filters
Homeowner only, a minimum budget, a job type. You set a few on the first call.
05 · Your numbers
Type your numbers. See what one pack is worth.
Your numbers, not a promise. Your close rate depends on how fast you call, how you quote and how you follow up. We control who reaches you. You control the sale.
06 · Lead packs
Pick a pack. Pay once. Nothing on top.
The ads, the form, the checks and the delivery are all inside the price per lead. Bigger packs pay less per lead.
Prove the close rate in your area before you buy more.
Start with 10Enough volume to fill gaps in the calendar and see your real close rate.
Start with 30For crews with room to grow and a team that answers fast.
Start with 50- Leads that go to you only
- Phone verified by text code
- Text and email alerts in real time
- Your area and job filters
- All ad spend included
- 72 hour replacement window
- No retainer, no contract
- A volume estimate before you pay
Price per lead is set by your trade and area and confirmed on your call, before you pay anything. Paid up front by card. Reorder when you are ready.
07 · The promise
If a lead misses the standard, it gets replaced.
We replace it. No argument.
Flag it within 72 hours of delivery and we send a new one. Send us the name and the reason. That is the whole process.
- Wrong or dead number
- Outside your area
- Wrong service
- Duplicate lead
- Never asked for a quote
- Fails a filter you set
What we will not promise
That every lead turns into a job. We control who reaches you. You control how fast you call and how you sell. Anyone who guarantees your sales is charging you for that risk somewhere.
Fair both ways
Call each lead within an hour and try three times before you flag it. That is all we ask.
Leads make a good business busier. They do not fix a broken one.
- Have a crew and room in the calendar for more work
- Call new inquiries back within minutes, not days
- Sell jobs worth $2,000 or more
- Want a steady flow of leads you can plan around
- Are still building a crew
- Let calls go to voicemail and ring back tomorrow
- Mostly do small repairs and service calls
- Want someone to guarantee closed sales
08 · Questions
What owners ask before they buy.
Something else on your mind? Check your area and ask us on the call.
Check my areaWhere do the leads come from?
From Facebook and Instagram ads we create and pay for, sent to quote forms built for your trade. Every lead asked for a quote moments before you get it. We never sell lists, scraped data or old leads.
Are the leads shared with other companies?
No. Each lead goes to one business. We take one business per trade in each area, so we are never selling your market to your competitor.
Do I pay for the ads?
No. The price per lead is the whole price. Ad spend, creative, testing and the form are on us.
How much does each lead cost?
It depends on your trade and your area, because some jobs cost more to advertise for than others. We confirm your exact price per lead on the call, with a volume estimate for your zip codes, before you pay anything.
How is this different from Angi or HomeAdvisor?
Those platforms can send the same request to several pros at once, so you race other companies to the phone. Our leads come from our own ads and go to you only.
How many leads will I get, and how fast?
It depends on your trade, your area and the season. We estimate volume for your zip codes before you pay. Once you are live, each lead arrives the moment it passes our checks.
Is there a contract?
No. You buy a pack up front. When it runs out you reorder or you stop. That is the whole commitment.
What if a lead is bad?
If it fails any of the five checks, flag it within 72 hours and we replace it. A lead who picked someone else is not a bad lead. A wrong number is.
What do I need to do?
Answer the phone. Call within five minutes if you can, try three times, and tell us which leads became jobs so we can find you more like them.
Which businesses do you work with?
Local service businesses with jobs worth $2,000 or more and a team that answers fast. Trades, home services, outdoor work, clinics and more. If your trade is not listed, ask us.